curtisjordancoachingacademy AI & Learning

Which AI Model Should You Actually Use?

Last week, 7 new AI models were released.

Seven. In 7 days.

OpenAI, Google, Anthropic and Meta all shipped something in the same window. Some of them on the same day. The Chinese labs shipped too. Four of the biggest technology companies on earth, all announcing inside 72 hours, and none of them willing to be the one standing still.

If you have been feeling confused about which AI to use, now you know why.

You are not slow. You are not behind. The ground is moving under everybody, including the people who do this professionally. The business press has started calling it model fatigue, and the companies complaining are not small operations in Arima. They are enterprises with budgets and staff, and they are saying the same thing you are saying: we cannot keep up with the scoreboard.

So let me save you the trouble.

You are asking the wrong question

Almost everyone comes to me with the same one. Which AI is the best?

That question has no answer. Not because I am dodging it, but because there is no single best. There is only best at something. And once you understand that, the whole thing gets simple.

A carpenter does not own one tool. He owns the right one for each cut. Nobody stands in the hardware store asking which is the best tool. That is not a question a working man asks. He asks what he is cutting.

The people getting real value out of AI are not loyal to one. They run a small stack. Two or three tools, each with a job.

Why this quietly costs you

Here is what makes this different from most mistakes.

When you use the wrong model for a task, nothing tells you. There is no error message. You get a mediocre result, you accept it, and you move on, because you have nothing to compare it against.

So you write a caption in a tool that is average at writing, and you conclude that AI writing is average. You research something in a tool that does not show you sources, and you end up repeating something that was never true. You never find out it could have been better.

Three things tend to happen from there.

Some people give up early. They decide AI is hype, based on one weak experience with the wrong tool.

Some people overspend. Four subscriptions, none of them used properly, money leaving the account every month.

Most people just keep hopping. A friend praises something, they switch. They hear about another one, they switch again. They never get fluent in anything.

All 3 of those are losing.

The story that proves it

Last Wednesday, OpenAI released a new model. GPT-6. They are calling it Astra.

It made every newspaper for 3 reasons.

The company’s own president said publicly that this might be the arrival of what they call artificial general intelligence. Plenty of serious people disagree with that claim, and there is no agreed definition of the term anyway. But it was said, and it travelled.

They called it the most capable thing they have ever released broadly. Strong at computer work, at coding, at science, at complicated professional tasks.

And they released it with warnings attached. It is the first model they have ever put out that hit what they describe as a critical level on security capability, meaning it is good enough at finding weaknesses in computer systems that they built extra protection around it before letting it out.

Now here is the part nobody puts in the headline.

It went out to a handful of organisations on the Wednesday. By Friday evening it reached all the paying ChatGPT customers. The 20 US a month plan and above. Not the free plan. Not the cheaper 8 dollar plan either, that one does not get it at all.

So the newest AI in the world costs at least 20 US a month.

And for the work most of us are doing, writing captions, answering customers, planning out a week, checking a fact, you do not need it. The free versions already handle that work well. Astra is built for heavy technical and professional work. Software. Science. Long complicated projects.

Newest is not the same as best for you. Four days old, most advanced thing they have ever built, and it is still not the right answer for the work in front of most of us.

The 5 you should actually know

I am giving you families, not version numbers. The version numbers change every few weeks and would be wrong by the time you read this twice. The family names are stable.

ChatGPT. The all rounder. Biggest, most familiar, most people start here. General work, writing, and it makes images in the same place. If you only ever open one thing, this is the safest single choice.

Claude. The one for words. Strongest reputation for writing that sounds like a person wrote it, and for working through long documents. When what you are writing will actually be read carefully by a customer, reach for this.

Gemini. Google’s one. Strong at research, handles very large amounts of material at once, and it lives right inside Gmail and Google Docs. If your work is already sitting in Google, this one is already sitting there with you.

Perplexity. Built for looking things up, and it shows you where the answer came from. Sources, right there on the screen. That matters. If you are going to say something publicly about your business or your industry, you want to see the source before you say it.

Grok. Tied into X, formerly Twitter. Strong on what is happening right this minute and what people are talking about. Fewest restrictions of the group, which cuts both ways.

There is a whole other group beyond these, DeepSeek and the open ones, strong and much cheaper, but they lean technical. Worth knowing they exist. Not where you start.

What this looks like from here

Let me speak plainly about our situation.

You do not need to pay for all of these. Most people reading this can build a strong setup entirely on free versions. The free tiers of these tools are already good enough for captions, customer replies, planning and research. I know paying for these things from Trinidad is awkward, the card issues, the currency, the declined transactions. That is real, and I am not going to pretend otherwise. It is also not a reason to sit out.

Pick 2, maybe 3. Not 5. Not 7. Give each one a job. Writing goes here. Research goes there. Then stop shopping and get good at them.

And then ignore the announcements for a while. There will be another release this month. There will be another one next month. None of them are going to change what your business needs from you.

The one move for this week

Take a task you always do in your usual tool, and run it once in a different one. Same task. Look at both.

That single comparison will teach you more than this entire article. You will see the difference in 2 minutes, and you will never again wonder in the abstract which tool is better at what.

You do not need to know everything about every model. You need to know your own work well enough to know what you are asking the tool to do.

If this is the kind of thing you want walked through properly, with the tools open on screen and your own questions answered, come inside the community. It is free to join, and we go deeper every Monday morning.

Join here: https://www.skool.com/school-of-ai-for-business-5390

Selling is serving.

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You Charged $100.. But They Were Willing to Pay $1,000.

Everyone on the flight lands at the same time. Business class doesn’t get there faster. Same aircraft, same departure, same arrival. Nobody in the front of the plane beats anybody in the back to the destination.

So what is the extra money actually buying?

Attention.

The flight attendant knew my name before I said it. She asked what I wanted to eat before I had to ask her. She asked what time I wanted to be woken up if I fell asleep. None of that costs the airline more to deliver. It’s a tier, built on purpose, for the people willing to pay for it.

That’s when the lesson hit me, and it’s one I want every business owner reading this to sit with.

The biggest travesty in business isn’t the sale you missed.

You charged $100, but they were willing to pay $1,000.

That customer didn’t walk away. They didn’t go to a competitor. They paid you, happily, for exactly what you offered them.

The travesty is that you never built the offer that let them pay you what they were actually willing to spend.

That’s not a marketing problem. It’s not a traffic problem. It’s an offer problem, and it’s one most business owners never diagnose because the sale still closed. The register still rang. Nobody complained. So nobody went looking for what was missing.

Why this matters more than getting more customers

Most business owners assume the fix for slow revenue is more leads. Work the phone more. Post more content. Run more ads. Sometimes that’s true. But just as often, the opportunity is already standing in front of you, inside the customers you already have.

If every customer only has one door to walk through, one price, one offer, then you’ve capped what your best customers can ever pay you. The customer who would gladly spend 10 times more never gets the chance to, because you never built anywhere for that money to go.

A business needs 3 doors, not 1

A front door offer. This is how someone tries you for the first time. Low friction, low risk, built to earn trust fast.

A core offer. This is your main service, the one most people land on and stay with. It solves the primary problem your business exists to solve.

A premium offer. This is for the customers who want more attention, more access, more of you directly. It doesn’t have to cost more to deliver. It has to be designed on purpose, the way that flight attendant’s attention was designed on purpose.

Here’s what that looks like on an actual business. Say you cater events. Your front door might be a small tasting box, a low cost way for someone to try your food before they book anything. Your core offer is the standard event package most people book, a set menu, a set headcount range, a set price. Your premium offer isn’t a bigger menu. It’s a dedicated planning call, first pick of dates, a tasting session before the event, someone who checks in on the day itself. None of that costs much more to deliver. It’s attention, structured on purpose, the same way business class is.

Most businesses build the core offer and stop there. They never build the front door that makes trying them easy, and they never build the premium door that lets their best customers pay what they’re actually willing to pay.

The fix isn’t more hustle. It’s more doors.

Before you add another ad campaign or another hour of outreach, look at what you’re already charging your existing customers. Ask yourself honestly which of them would pay more if you gave them a reason to. Then build that reason. Price it on what it’s worth to them, not on what it costs you to deliver.

This is the exact work we do inside School of AI for Business. Building a core offer that earns trust, and a premium offer that lets your best customers pay you what they’ve been willing to pay all along.

If you’ve been running your business on one price for everybody, it’s worth a second look.

Join the community free. https://www.skool.com/school-of-ai-for-business-5390/about

Selling is serving. Serve the customer who’s ready to pay more too.

Curtis

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Why Saying ‘Thank You’ to ChatGPT Is Quietly Costing You..

The Politeness Tax

A woman in Chaguanas opens ChatGPT on her phone between customers. Good morning, she types. How are you today. She waits. Then she asks her real question, about a supplier invoice. When the answer comes back, she types thank you so much, this really helps, before closing the app.

None of those extra words changed her answer. All of them cost something.

That something is small and easy to miss. It is also, according to the man running the company behind the tool, real enough to matter.

What is actually confirmed

Sam Altman, the CEO of OpenAI, said publicly that people typing please and thank you into ChatGPT has cost his company tens of millions of dollars in electricity. He put a number on a single query too, roughly 0.3 watt hours of power and about 0.3 milliliters of water. On its own, that is nothing. Multiplied across billions of messages a day, it is a real operating cost, confirmed by the person who would know.

Beyond that figure, the ground gets soft fast. Other estimates of AI energy and water use swing wildly depending on what is being measured and who is doing the measuring, and several widely shared numbers are disputed or vendor sourced. This piece is not going to repeat those. One confirmed number, stated plainly, is worth more than 5 uncertain ones stacked for effect.

The habit says more than the electricity bill does

Here is the part worth sitting with. The politeness is not really about kindness. It is a small, constant signal that people are starting to relate to AI as though it were a person, someone who might be offended by a blunt instruction, someone who works harder if buttered up first.

It does not. It has no feelings to manage. What it responds to is clarity.

That distinction matters more in Trinidad and Tobago than the general conversation about AI usually admits. Most of the small business owners in this market are running everything from a phone, no website, no desktop, no assistant typing on their behalf. A WhatsApp message and a ChatGPT tab, side by side, in whatever 5 minutes exists between customers. Every unnecessary exchange is not just a fraction of a cent in electricity. It is time a business owner does not have.

What changes when the pleasantries go

Drop the greeting and the sign off, and two things happen at once. The response comes back faster, because there is less to process before the model reaches the actual request. And the response tends to be sharper, because the instruction is no longer buried under a paragraph of warm up.

State the outcome wanted. Give the context that actually shapes the answer. Skip everything else. This is not a trick. It is closer to how the tool was built to be used.

Where the kindness should go instead

None of this is an argument for being cold. It is an argument for putting courtesy where it belongs, with the people around a business owner, not with the software running on their phone. AI is a tool. Tools do not need to be thanked. They need to be used well.

The habit worth building is not politeness toward AI. It is precision. That is the actual skill separating the businesses getting real output from these tools and the ones still treating them like a chat with a stranger.

Learning that skill, prompting with the clarity that gets a business real results, is exactly what gets taught inside the School of AI for Business, built for entrepreneurs across Trinidad and Tobago and the wider Caribbean who are done guessing with these tools.

One more tax worth ending

There is a second tax most business owners are paying right now, and it has nothing to do with electricity. It is the tax of figuring AI out alone, one confusing prompt at a time, with no one to tell you what actually works.

The School of AI for Business exists to end that tax too. Join a free community of Caribbean entrepreneurs learning to use these tools with the same clarity this article just asked of you. No small talk needed to get in either. Just show up.

Join the School of AI for Business

curtisjordancoachingacademy AI & Learning

The Bad Review You’re Afraid Of.. Might Be Your Biggest Opportunity.

A woman in a green dress looking at a smartphone displaying a customer review, with a modern interior background and text about handling bad reviews.

You know the feeling..You built something good.

You poured your money, your late nights, and a piece of yourself into it. And then one unhappy voice shows up in public, one star, a few harsh words, and it can undo you inside.

It keeps you up. It makes you question the whole thing.

And here is the part we do not say out loud enough: bad reviews have made good people quit. Owners with a genuinely great product have walked away from something worth keeping, not because the product failed, but because the criticism wore them down.

If you have felt any of that, you are not weak and you are not alone. Your business is personal because you are in it. So let me tell you what almost nobody tells you. A bad review is not the disaster it feels like. How you respond to it may build more trust than the review ever cost you.

Why your response matters more than the review

When a future customer reads your reviews, they are not only reading the complaints. They are watching how you handle them. A calm, human, gracious reply to an unhappy customer tells everyone still reading exactly what kind of business you are. It says you show up, you listen, and you do not crumble or lash out when things go sideways.

And it is not only humans watching now. AI reads your responses too. When AI decides whether to recommend you, it does not just tally your stars and stop. It reads the words, and that includes your replies. A business that answers criticism with grace looks present, real, and trustworthy to the machine.

A business with angry replies, or a wall of complaints and total silence, looks like a risk. The review you did not handle becomes part of how you are judged.

What you feel like doing when it hits

Under pressure, three instincts rise up, and all three come from a real and human place.

You want to argue, because you want to defend the thing you love and set the record straight. You want to delete it, because you want the hurt gone. Or you freeze, because you genuinely do not know what to say, so you say nothing and hope it fades.

Every one of those is understandable. And every one of them, in public, quietly works against you.

What to do instead

Here is a calm, simple approach that turns a hard moment into a trust signal.

  1. Pause before you reply. Never answer while you are hurt or angry. Give it a few hours. The calm version of you writes a far better reply than the stung version.
  2. Acknowledge, do not argue. Thank them for the feedback and recognize their experience, even if you see it differently. “Thank you for letting us know, and I am sorry your visit did not meet what you expected.”
  3. Keep it short and move it to a private space. Offer to make it right somewhere you already have, your WhatsApp or your page inbox. “We would love to understand what happened. Please message us on WhatsApp so we can look into it.”
  4. Never share private details. Do not reveal what someone ordered, when they came, or anything about them. Stay gracious and general in public.
  5. Let it go after that. One calm reply is enough. You are not writing for the angry customer. You are writing for the hundred quiet people reading afterward.

The reframe that changes everything

Bad reviews feel personal because your business is personal. But a handful of honest, imperfect reviews with calm, caring responses is more believable than a spotless wall of praise. Perfection reads as fake. Grace under pressure reads as real.

You cannot control every opinion people have of you. You can control how you show up when the opinion stings. That is not damage control. That is selling as serving, even in the hard moment. And it is the difference between a bad review that ends something good and a bad review that quietly makes people trust you more.

If you want to learn to handle this alongside other Trinidad and Tobago business owners doing the same work, come and join us here: https://www.skool.com/school-of-ai-for-business-5390

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Getting Found Is Half the Job. Getting Chosen Is the Other Half.

Two women interacting in a shop; one shows the other a smartphone displaying a five-star rating, emphasizing the importance of being found and chosen in business.

AI does not just count your stars. It reads your reviews.

That one shift is the whole reason some businesses are about to pull ahead this year while others quietly disappear from the answer. Being found by AI is not the same as being the one it picks. When an AI tool decides who to recommend, and when a real person decides who to believe, both of them look for the same thing. Proof from other people.

(New here? Last few weeks we made sure AI could find you. Now we make sure it trusts you. You do not need the earlier lessons to start.)

Why this matters right now, not someday

BrightLocal, a firm that has studied local search for over sixteen years, found that 45% of people used AI tools like ChatGPT to find a local business in the past year. The year before, that number was 6%. Six in a hundred, to forty-five in a hundred, in a single year. That is not a slow drift. That is the ground moving under your feet.

And the machine those people are asking leans on your public reputation to decide whether to put your name forward. If your reviews are old, thin, or missing, you become the business it is unsure about, and an unsure machine stays quiet. Meanwhile a real customer, seeing no recent proof, quietly chooses somebody who looks alive and vouched for. You lose twice with the same gap.

What AI is actually reading

It does not just count your stars. It reads the actual words in your reviews. It looks at how recent they are, whether they sound like real people, and whether the story stays consistent across the places you show up.

This is why a business with a handful of honest, recent reviews can beat a business sitting on a big pile from two years ago. Trust is not a number. It is a living signal, and a living signal has to keep breathing.

The one move this week

The fix is simple, and it is honest. You do not buy trust and you do not script it. You earn it, one honest review at a time. Build one small system to ask for a review at the moment your customer is happiest, and do it every week instead of in bursts.

  1. Pick your moment of peak happiness. The point right after you deliver the food, finish the hair, hand over the finished work, or solve the problem. That is when you ask, not a week later when the feeling has faded.
  2. Make asking effortless. Get your Google review link ready from your Google Business Profile and save it in WhatsApp so you can send it in one tap.
  3. Ask like a human. Something as plain as, “It was a pleasure serving you today. If you have a minute, it would mean a lot if you shared your honest experience here.” Invite them to describe what was helpful, and leave the words to them.
  4. Aim for a steady trickle, not a flood. A handful of fresh reviews every month beats a hundred old ones.
  5. Reply to the ones you get, calm and short. Replying is itself a signal that you are present and you care.

One rule we do not bend. Never offer a reward for a review, and never tell someone what to write. Both break Google’s rules and quietly break the trust you are trying to build.

What this looks like when it works

Picture it a few months in. A steady handful of fresh reviews every month, in real customers’ words. New people walking in because they already read that other people trust you. And one day, someone tells you the AI recommended you by name. That is not luck. That is a living signal you built on purpose, one honest review at a time.

That is the whole move. Selling is serving, and this is what serving looks like when the machine is watching too.

If you want to learn this alongside other Trinidad and Tobago business owners doing the same work, come and join us here: https://www.skool.com/school-of-ai-for-business-5390

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Your AI Does Not Know You, and It Does Not Work for You. Fix Both.

A man sitting at a wooden desk with a laptop, looking thoughtful while reading. Text on the wall promotes an AI Literacy Certification Level 2 course starting Sunday.

Right now, two things are quietly working against you with AI. Once you see them, you cannot unsee them.

The first problem. Your AI does not know you. Every time you open it, it treats you like a stranger. You explain who you are, what your business is, what you are trying to do. Then you come back the next day, and it has forgotten all of it. You start over. Again.

The second problem. It does not work for you. Even after all that explaining, you still do everything by hand. You type the prompt, you wait, you copy the answer, you paste it where it needs to go, and then you do it all again. You have become the assistant.

So you are left with an AI that does not know you and does not work for you. That is the toy stage. Almost everybody is living in it.

This Sunday, in the AI Literacy Certification Level 2, you fix both. In order.

First, you teach it who you are. You build a personalized AI foundation, your business, your customers, your goals, so it stops treating you like a stranger and starts answering like something that actually knows you.

Then, you give it hands. You build an AI agent that takes that knowledge and does work with it. Not a chatbot you talk to, but something that carries out tasks for you. Drafts the messages. Sorts the information. Handles the busywork. And it does it in your voice, because now it knows your business.

That is the difference between playing with AI and building with it.

And it does not stop there. Over the three Sundays, you also build:

Your own AI board of advisers, a room of expert minds thinking about your business.

Your own business website.

You do not watch me do any of it. You build them, on your own screen, and you keep them.

You leave certified, with three months inside the School of AI for Business community where the learning keeps going.

It is 500 TTD, and it starts this Sunday at 3 PM Trinidad time.

If you are tired of an AI that forgets you and leaves you doing all the work, this is where both of those end.

Click here to enroll.

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You Are Using AI Like a Toy. Here Is How You Start Building With It.

A focused man using a laptop at a wooden desk, with notebooks and a coffee cup nearby. Text overlay emphasizes the idea of using AI constructively.

Be honest with yourself for a second.

You have been using AI for a while now. You have asked ChatGPT questions, you have played with it, maybe you have used it to write a message or two. And somewhere in the back of your mind, you know you are barely touching what it can do.

That feeling has a name. It is the gap between using AI and building with AI.

Most people never cross it. They stay in the toy stage forever. Typing questions, getting answers, impressed for a minute, and never once building something their business actually runs on. Not because they are not smart. Because nobody ever showed them how.

That is what the AI Literacy Certification Level 2 is for.

It is not for absolute beginners, and it is not about starting from scratch. It is for people who have already touched AI and are ready to go past the surface.

Over three Sundays, you build four real things:

A personalized AI that knows you and your business, instead of treating you like a stranger.

An AI agent that does work for you, instead of waiting for you to type.

Your own board of advisers, a room of real expert minds thinking about your business whenever you need them.

Your own business website.

You do not watch me do it. You build them, on your own screen, and you walk away holding them.

At the end you are certified, and you have three months inside the School of AI for Business community, where the learning and the mentorship keep going.

It is 500TT dollars and a new cohort is always upcoming. One starts this Sunday at 3 PM.

If you are in business, or building toward it, and you are tired of using the most powerful tool of our time like a toy, this is where you stop dabbling and start building.

Message us here to get in, if you know this is for you.

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Fix Your Google Business Profile Now, Before AI Fills In the Blanks For You.

A woman standing confidently in front of a shelf with various products, promoting a feature about enhancing Google profiles for better local visibility, with text highlighting a free hour consultation and a summit event.

If you set up a Google Business Profile years ago and never touched it again, this is the most important thing you will read this week.

The way people find local businesses has changed, and the profile you forgot about is now doing more work than you realise, for you or against you.

Here is what changed. When someone looks for a business like yours on Google Maps or in search, Google no longer just matches keywords. People now ask Google full questions, in plain language, like find me a caterer for a small wedding or a good barber open late near me.

Google reads your profile to decide whether you are the right answer. Your category, your services, your description, your photos, your reviews. All of it feeds the answer Google gives.

Now here is the part that should get your attention. If your profile is incomplete, Google does not leave it blank. It fills in the gaps itself, pulling from your website and other sources around the web. If your information is thin or out of date, the version of your business that shows up may be wrong. You are being described to potential customers by a machine working with old scraps, instead of by you.

Think about how many people find businesses this way now. They are not asking friends. They are opening Maps and typing what they need. If your profile is stale, you are invisible to them, and the person down the road with a complete, active profile gets the call that could have been yours.

The good news is this is fixable, often in under an hour, and you do not need a website, a following, or to show your face. You just need to claim your profile and fill it in properly.

Here is the simple starting list.

  1. Confirm your business name, address, and phone number are correct, and make sure they match everywhere else you appear online, because inconsistency confuses the systems that surface you.

2. Choose the most accurate primary category, then add every relevant secondary one. Write a clear description of what you do and who you serve. Add your real services. Upload real, current photos, not stock images. And make sure your hours are right, including holidays.

One more thing that matters more than it used to. Google now favours profiles that stay active over ones that were set up once and left. A profile that has not been touched in months starts to look stale to the system. So this is not a one-time fix. It is a small habit. A fresh photo, an updated service, a reply to a review.

Fixing this one thing can quietly change how many people find you, without spending a dollar on ads and without ever being on camera. It is one of the highest-value hours a small business owner can spend right now.

And this is exactly the kind of shift we go deep on at Passion to Profit Using AI, my free two night summit on the 25th and 26th of July. If your business has stalled, or never quite got off the ground, this is where you learn to use AI to bring it to life and make it pay. Your Google Business Profile is one small lever. There are many more, and I will show you how to pull them. Reserve your free seat and I will see you in the room.

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Data Centers in T&T: Nobody Knows If This Deal Is Good. Not Even the People Shouting.

On Friday 10 July, at the United States Embassy’s independence celebration in Port of Spain, the Government of Trinidad and Tobago signed three memoranda of understanding. Two of them concern data centres.

The country began arguing that same weekend.

One side says this is the future and we would be fools to refuse it. The other side says we are being taken. Both sides are certain. Both sides are loud. And neither side has read the contract, because the contract does not exist.

A memorandum of understanding is not a contract. It commits nobody to anything. It is a piece of paper that says two parties intend to keep talking.

So the loudest voices in this country are, at this moment, arguing about a blank page.

I am not the person you expect to be saying this

I teach artificial intelligence for a living. I have spent more than a year in rooms full of business owners, church congregations, and community groups across this country, showing ordinary people what these tools can actually do. I want Trinidad and Tobago to have this technology.

That is exactly why I want to know what it costs.

I am not a critic of AI. I am a teacher of it. And a teacher’s first instinct, when somebody hands him a page with no numbers on it, is to ask where the numbers went.

We have done a version of this before

At La Brea, this country built a 720 megawatt power plant for an aluminium smelter.

The smelter never came.

The plant did. And we are still paying for it.

That is not an argument against data centres. It is an argument about what happens when the electricity arrives before the terms do. It happened here, within living memory, and the bill did not go away because the project did.

What a citizen can actually do

You cannot tell me this deal is good. You have not seen the price of the electricity, the volume of the water, the length of the contract, or the exit clause.

I cannot tell you it is bad. I have not seen them either.

But there is exactly one demand available to a citizen while the page is still blank, and it is not a slogan. It is a list.

THE SEVEN QUESTIONS

1. Which cooling system are you using, and is it in the contract?

2. What price are you paying for the electricity, and for how many years?

3. How many permanent jobs, doing what, in year three?

4. In the worst month of a dry year, how much water will this building take?

5. Who owns the computing, and can Trinidad and Tobago use any of it?

6. What happens when they leave?

7. Can we get out, and what does it cost us?

Seven lines. Not clever, not technical. These are the questions you would ask if a stranger knocked on your door and offered to rent your back yard for twenty years.

Screenshot them. Send them to somebody. Bring them to a meeting and read them out.

I am not going to answer them for you. I do not have the answers, and anybody who tells you they do is guessing. The answers do not belong in a press conference. They belong in a contract, signed, in public, where a citizen can read them.

This week

Over the next four days I am going to take this apart properly.

What is actually inside these buildings.

What they drink, and why my mother in Arima is the person who should be asking.

Why these companies are looking at a small island in the first place. And the honest case for and against, both columns, argued with equal force, with no verdict at the end, because a verdict would be a lie.

But everything I write this week comes back to those seven lines.

The deal has not been written yet.

That is not a reason to relax. It is the only reason any of this is still worth saying.

Show us the terms.

Curtis Jordan is the founder of the Curtis Jordan Coaching Academy. He teaches artificial intelligence to businesses, churches, and community groups across Trinidad and Tobago.

The book is free. Five short chapters. One evening’s reading.

Download Show Us The Terms →

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The “Best Kept Secret” businesses in Trinidad are Still Going Under.

A cozy interior of a shop in Trinidad showcasing various products on shelves, with a wooden counter in the foreground and a fan in the background.

There is a place near you with food good enough to make you close your eyes on the first bite. A seamstress doing work the big brands cannot touch. Somebody who fixes in an afternoon what others take a week to get wrong.

And some of them are struggling, while an average shop down the road does just fine. It does not feel fair. But it is not a mystery.

As Alex Hormozi put it, more businesses die from being unknown than from being bad.

The one who is struggling is usually not losing on quality. The work is often better. They are losing because not enough people know they exist. Quality was never the problem. Being unknown was.

Good is not the same as found

We are raised on a comforting idea….Do excellent work, and word will spread on its own. There is just enough truth in it to keep people believing it.

But it skips the hardest part. Before anyone can love your work, they have to find it, and finding is not automatic. It is its own job, separate from the craft.

So many good businesses fall into the same trap. They pour everything into being excellent and almost nothing into being known, and they assume that if the work is good enough, the rest will sort itself out. It will not. You can be the best kept secret in your town and quietly go under while an easier-to-find competitor grows every year. Being good keeps customers once they arrive. It does very little to get them there.

Silence is the thing that kills you

Being bad is loud. If your product is poor, you hear about it. Customers complain, leave reviews, tell you to your face. Bad hands you feedback. You know something is wrong, so you can fix it.

Being unknown says nothing at all. No complaint, because there is no customer. No bad review, because nobody came. Just a quiet phone and a slow day, and you telling yourself it is the economy, or the season, or a soft patch that will pass. Nobody messages to say I never found you, so I went somewhere else. The customers you are losing do not know they are yours. They never got close enough to know.

What unknown looks like now

For a long time, being known meant word of mouth, a good sign on the road, maybe an ad on the radio. Those still matter. But the first place a customer meets your business has moved, and it moved fast.

More and more, that first meeting is a search, and increasingly it is an answer from an AI assistant.

Someone asks ChatGPT or Google’s AI who they recommend for what you do in their area, and back comes a short answer naming two or three businesses. If you are named, you exist. If you are not, you are invisible in a way that was not possible a few years ago. The customer never learns you were an option.

And here is the part that should get your attention. The machine often leaves you out not because you are worse, and not because you are smaller. It leaves you out because it is not sure who you are. Your business name, what you do, and where you are read differently across your Google profile, your Facebook, your Instagram. The story is scattered, so the machine gets unsure, and an unsure machine plays it safe and names someone whose story is clear.

You do not lose because you are worse. You lose because you are blurry.

That is just the newest version of the same unfortunate truth. Not bad. Unknown. And now a large part of being unknown is being unclear to the systems that decide who gets recommended.

The good news hiding inside the bad

If businesses mostly died from being bad, the fix would be brutal. Rebuild the product, retrain, start over. Slow and painful.

Unknown is a kinder problem. It does not ask you to become a different business. It asks you to become a findable one. If the work is already good, the missing piece is not quality, it is visibility, and visibility can be built on purpose, starting this week, often for nothing.

The first move is not glamorous. Become clear. Make sure that everywhere a person or a machine looks for you, they find the same business, described the same way, easy to understand and easy to trust. Same name, same story, same place, everywhere. You cannot be found until you can first be understood.

Knowing is not the same as doing

Most people will read a line like more businesses die from being unknown than from being bad, feel it land, agree, and change nothing. The idea becomes one more thing they know and never use.

Closing that gap is the whole point of the School of AI for Business. Every week we take one real move you can actually finish, and we do it together. Right now it is this one: getting your business clear and consistent everywhere it can be read, so you stop being invisible to AI.

Being unknown is not a sentence. It is a to-do list, and you can start it today.

Stop being the best kept unknown secret in your area: https://www.skool.com/school-of-ai-for-business-5390