Ideas, lessons & perspectives.

Who Benefits When We Fear AI?

Fear can attract investment, attention and political support. How do we examine those interests while taking the risks seriously?

Customers Can Find You on Google. Why Aren’t They Clicking?

New research shows why search visibility and website visits can move in different directions, and what business owners should do about it.

I Teach AI. I Still Question the People Building It.

Using AI in my business does not settle the questions about its safety, its economics or who gets to control it.

How Much Are Your Forgotten Subscriptions Costing You?

Small monthly charges can quietly become hundreds or thousands of dollars a year. This practical AI-powered subscription audit can help you discover what you are paying for, decide what deserves to stay and stop unnecessary spending.

Which AI Model Should You Actually Use?

You Charged $100.. But They Were Willing to Pay $1,000.

Why Saying ‘Thank You’ to ChatGPT Is Quietly Costing You..

The Bad Review You’re Afraid Of.. Might Be Your Biggest Opportunity.

Getting Found Is Half the Job. Getting Chosen Is the Other Half.

Your AI Does Not Know You, and It Does Not Work for You. Fix Both.

You Are Using AI Like a Toy. Here Is How You Start Building With It.

Fix Your Google Business Profile Now, Before AI Fills In the Blanks For You.

Data Centers in T&T: Nobody Knows If This Deal Is Good. Not Even the People Shouting.